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You’re My Why

You’re My Why

Personal / Professional Coaching, Training & Development

In PersonOnline

You’re My Why exists to call out the corporate BS and help people build organizations where humans actually thrive. We are a queer-rooted, people-first transformation space grounded in emotional intelligence, cultural intelligence, belonging, radical love, moral courage, and systems accountability. Our work is for leaders, teams, coaches, consultants, facilitators, creatives, and values-driven organizations that are ready to move beyond performative culture work and into real practice. Through coaching, facilitation, workshops, leadership development, and organizational culture support, we help people slow down, listen to emotional data, distinguish facts from conclusions, examine the stories shaping their choices, and reconnect with purpose. This work is not about teaching people to tolerate dehumanizing systems more gracefully. It is about helping people make more honest, realistic, connected, and courageous choices. Our offerings include SPARK℠, which builds emotional intelligence that is real, actionable, and rooted in care; THREAD℠, which supports leaders in aligning purpose, courage, and love; and BEING℠, which helps organizations move beyond performative gestures to build cultures of belonging, equity, inclusion, nurturing, and growth. The heart of You’re My Why is the belief that people deserve to work in places that actually care about their well-being, growth, identity, and humanity, not just their output or the bottom line. We bring a queer lens to transformation because queerness teaches us to question inherited norms, resist false binaries, build chosen spaces of belonging, and imagine freer ways of being together. We are here to Spark AUDACIOUS Love for ourselves, our teams, and the work we do, because thriving people build thriving organizations.

Coaching/Consultationemotional intelligence

Founder

B Armbrust
B Armbrust | He/They/Any
Founder, You’re My Why
QueerPangenderNeurodivergentCosmic Creature

Address

Location
Athens, Georgia, US