Boosted
Graphic Design / Branding
From branding, logo and packaging to business naming, web and brand strategy, I help small and midsize businesses tell their story with bold, unforgettable brands rooted in insight, imagination, and playfulness. As your creative partner, I guide an intentional process that yields the secret sauce your audience will love. Joaquin Prime is the Creative Director and Designer behind Prime Creative Co., a Latinx, Gay-owned studio uplifting small brands and entrepreneurs with a bold, playful approach. After a successful, miserable finance career, he studied at SVA and Parsons in New York City, then freelanced. He has worked with Fortune 500s like Pepsi and Honda and brands like MTV, Hermès, and Jonathan Adler, then opened Prime Creative Co. to make creative work accessible. Born in New York City and now in the Hudson Valley, Joaquin is inspired by street art (Keith Haring) and travel. Outside work he hikes with his dog, plays games, and rewatches RuPaul's Drag Race.

Prime Creative Co. specializes in building brands that audiences fall in love with. From designing for MTV, Hermés, Microsoft, and Honda to partnering with small businesses, startups, and entrepreneurs, Joaquin has more than 11 years of expertise in successfully creating unique and unforgettable brand experiences. • Logo Design • Visual Identity + Brand Systems • Strategy + Art Direction • Business Naming • Brand Voice + Messaging • Brand Refreshing + Reimagining • Brand Guidelines

Prime Creative Co. offers a variety of services around print design: • Packaging • Identity Collateral • Menus • Posters + Signage • Apparel + Swag

Prime Creative Co. harnesses its expertise in storytelling and bold aesthetics to craft web designs that are not only visually striking but also strategically tailored to narrate a brand's unique story and engage its audience effectively.