
Beauty
Born from the expertise of founder Louie, a 30-something LGBTQ+ esthetician, Skin Magic is a skincare brand that celebrates authenticity and inclusivity. After years of working in the beauty industry, Louie created a brand with a singular mission: to make effective skincare fun and accessible. Skin Magic is proudly LGBTQIA+ owned and operated, a core value that permeates every aspect of the brand, from its innovative products to its empowering community. It's a brand that believes everyone deserves to feel confident and radiant in their own skin. Skin Magic blends cutting-edge science with a playful, no-nonsense approach. Its product philosophy is rooted in creating formulas that deliver tangible, visible results while providing a positive experience. The brand’s debut hero, the 10% Glycolic Treatment Tonic, is a testament to this vision. More than just an exfoliator, this revolutionary toner uses a dual-phase approach with unique complexes like STARSHINE (a blend of glycolic acid, vitamin C, and a natural retinol alternative) and MAGIBOOST (soothing extracts) to refine pores, brighten skin, and reduce irritation. It's a multifunctional powerhouse designed for both face and body, effectively combatting concerns like acne and uneven texture. The brand's commitment to quality is evident in its slow and intentional approach to product launches. Each new addition, like the Radical Replenishment Hydration Serum, is meticulously crafted to fill a genuine need, providing lasting benefits and a glowing finish. This dedication is what sets Skin Magic apart. It’s a brand that doesn’t just sell products; it invites you to join a journey of self-care and self-discovery, all while embracing your unique beauty. Skin Magic is a testament to the belief that a little bit of magic, rooted in science and driven by a passionate, inclusive spirit, can transform your routine and help you glow from the inside out.