Euphoria Threads

E-Commerce, Apparel

Online

Euphoria Threads Apparel Co. was created from a simple belief: people deserve to feel safe, seen, loved, and celebrated for who they are. Founded by trans nonbinary artist SJ Moecker, the brand brings hand-drawn artwork to life through apparel, stickers, pins, and accessories designed to uplift and empower the LGBTQIA+ community. Everything we create comes from a place of love, self-expression, and community. We believe art can spark connection and remind people they are never alone. A portion of profits is also donated to LGBTQIA+ organizations and initiatives helping support and uplift queer and trans lives. Hello, I’m SJ, an Asian American millennial artist, illustrator, and creative leader who identifies as transmasc nonbinary and uses he/they pronouns. I’m passionate about art, photography, storytelling, and building community through creativity. Outside of work, I love spending time outdoors, camping with friends, exploring new places, and soaking in inspiration from nature. If there’s a box of vegan chocolate chip cookies nearby, there’s a good chance it won’t last long around me. For the past 18+ years, I’ve worked in the custom apparel and creative industry, helping bring ideas to life through design, embroidery, branding, and illustration. I’m especially passionate about creating work that uplifts others, celebrates queer and trans joy, and helps people feel seen, supported, and connected through art and clothing.