Boosted
Fidget Labs - AI & Consulting
Business Consulting
OnlineFidget Labs helps leaders deploy AI where it actually adds value, and skip it where it doesn't. Founded in 2025 by Kerrigan Baron, the consultancy works with enterprise teams, small businesses, and queer professionals who've had enough of AI hype disguised as strategy. Most AI advice is theater. Fidget Labs cuts the theater. The method: deterministic workflows first. AI placed surgically, only where intelligence creates real leverage. No "sprinkle AI on everything" energy. No vendor pitches in strategy clothing. Just honest answers about what to automate, what to keep human, and what composable architecture actually looks like when it's built right. Kerrigan brings 20+ years across enterprise tech and digital transformation, including Sr. Technical Director roles at Kin+Carta (now Valtech) and Merkle. They work inside the MACH Alliance Tech Office and serve as Delivery Lead for the MACH AI Exchange, running hackathons and monthly sessions. They speak regularly on AI enablement and composable systems. Their perspective is shaped by the MACH Alliance 2026 Enterprise Technology Report and two decades of asking the annoying question. Does this actually need AI? Usually, no. When it's yes, Fidget Labs helps you do it right. Services range from free self-serve tools to enterprise advisory. Start with the MACH & AI Readiness Assessment. Read Focal Point for honest takes. Book a Pressure Test for a senior second opinion on your plan or stack. Invite Kerrigan to keynote. Or bring Fidget Labs in for real transformation work. Based in Breda, Netherlands. Available globally, virtually, and occasionally from a stage.
Founder
Address
Featured Items
MACH & AI Readiness Assessment
An 18-question assessment that scores your composable maturity and AI readiness against enterprise leaders from the MACH Alliance 2026 Enterprise Technology Report. You answer questions about your stack, workflows, team, and AI ambitions. It places you in a four-quadrant framework and generates a Claude-powered analysis of where you stand, what's working, and what to prioritize next. Built for technical leaders. Useful for anyone responsible for real decisions about real systems. Ten minutes. No email jail. No sales funnel disguised as insight. Just your results, ready to read or forward to your team. Use it before you talk to vendors. Use it before you talk to me.
Focal Point - AI Insights
The Fidget Labs blog. Honest essays on AI enablement, composable architecture, and the growing gap between what vendors sell and what actually works in production. Recent pieces cover deterministic vs AI-powered workflows, why most AI adoption fails before it starts, how to evaluate composable platforms without vendor bias, and the questions to ask before buying anything with "AI-powered" on the landing page. Written for directors, VPs, and C-suite leaders who'd rather understand the tradeoffs than be sold a roadmap. No gated content. No whitepaper theater. Just writing you can read, share, argue with, or ignore.
Pressure Test - Digital Consulting
One hour. Your plan, your stack, or your AI initiative, walked through with someone who's shipped it before. Best for founders, CTOs, and architecture leads who have an idea, a roadmap, or a stalled project and want a senior outside read before committing more time or budget. Sixty minutes on Google Meet. Documented takeaways within 48 hours. Payment via Stripe before the call is scheduled. No pitch deck. A listening ear and a pattern-matching brain. Discount for queer, trans, and AFAB founders. Message me here and I'll share the code.
Speaking & Workshops
Kerrigan speaks at conferences, company offsites, queer business events, and community gatherings on AI enablement, composable architecture, and the case for deploying AI surgically instead of universally. Topics include Not Everything Needs AI (keynote and workshop versions), What Composable Actually Means, the Deterministic vs AI-Powered Workflow Framework, and Building an Agent Ecosystem Without Losing Your Mind. Heavy on metaphors and real examples. Zero corporate fluff. Member of the MACH Alliance Tech Office and Delivery Lead for the MACH AI Exchange. Comfortable with technical deep dives and with audiences who've never written a line of code. Virtual or in-person. Community and nonprofit rates available.
Tech + AI Advisory
A monthly retainer for ongoing architecture and AI guidance. Direct access to senior judgment, no agency between you and the work. Common shapes: tech stack review and roadmap, AI adoption strategy across teams, vendor and platform evaluation, architecture planning, and executive enablement for leaders trying to ask better questions about what to build, what to buy, and what to leave alone. Twenty years across enterprise tech, including Sr. Technical Director roles at Kin+Carta (now Valtech) and Merkle. Delivery Lead for the MACH AI Exchange and member of the MACH Alliance Tech Office. Fluent in enterprise scale and in the realities of small teams and tight budgets. Based in Breda. Works globally. Virtual first, on-site when it matters.