
Copywriting
Magpie Copy creates ethical, feel-good website and email copy for purpose-driven business owners. You’ve got something the world needs, but you’re not sure how to sell yourself without selling your soul. You’re not interested in being another LinkedIn bro writing about AI or how getting up at 5am is the secret to success (spoiler alert: it’s not). You’ve built your business from a place of authenticity, passion, and a genuine love for what you do—and your copy needs to reflect that. But just winging it isn’t enough anymore. Your copy needs to be authentic and strategic, passionate and impactful. So that when your dream client says “Tell me more!” you’re not stuck second-guessing what value you could possibly add to their life. Over the course of my career, I’ve worked with countless people who doubted their value and impact. I’ve seen incredible veterinarians, doctors, students, coaches, climate activists, and business owners overcome with imposter syndrome. High achievers who have spent so long doing the thing that they don’t realise how special it is. That’s why I’m on a mission to help purpose-driven business owners refine their messaging, connect with their audience, and make a difference in the world. Because the world deserves to know how awesome you are.