JW Strategy

Marketing, Branding & Design, Training & Development

Online

JW Strategy was built out of necessity—and a clear mission. Founder Jay West (He/His) set out to help local businesses grow using fast, effective digital marketing strategies that require little to no budget. Focused exclusively on solopreneurs and very small businesses, JW Strategy believes small businesses are the backbone of strong communities. The company proudly works only with LGBTQIAA+ businesses, grounded in the belief that profit is power—and that power fuels community growth. JW Strategy provides the foundations of branding and strategy, as well as full-service support, including content writing, graphic design, web design, and podcast production. Jay West began his career as a professional theatre director before moving into higher education. While a professor at two small colleges, he found himself maintaining websites, designing graphics, writing press releases, researching grants and managing all things digital marketing. After 15 years, he transitioned out of teaching to move into the digital world full time. From there he spent 6 years in both the large corporate world and the mid-size marketing agency setting, while running JW Strategy, putting his full focus on the company in the summer of 2024. He holds an MFA in Theatre, BA in English and Theatre Education and is PMP (Project Management Professional) certified. After hours you’ll find him binge watching anything scifi, with his family or at a dog park with his beagle/hound, Padawan.