Felix Eduardo Marketing & Creative

Marketing, Advertising, Branding, Web Design, Marketing, Branding and Design, Ux Design

Online

Propelling brand differentiation with AI is my specialty. Over the past 15+ years, I've had the opportunity to work with global brands like Google AI and Louis Vuitton Moët Hennessy (LVMH), leading creative strategy for high-performing websites, 360° digital campaigns, lifecycle email programs, and beyond. I architect the creative systems and AI workflows that protect brand integrity and drive business growth. For Google One, this meant pioneering Generative Engine Optimization (GEO) strategies to boost top-of-funnel traffic from AI chatbots and leading a narrative-first web redesign to evolve the product into a premium AI subscription, resulting in a highly significant conversion lift. My greatest strength is bringing vision, strategy, and foresight to the creative process. I thrive on delivering brand experiences rich in storytelling and orchestrating the AI workflows to do it at scale. I love empowering teams to do their best work and leading them by example: solving problems with a sense of humor, fostering a culture of radical trust, and building the structural backbone required to let big, surreal ideas thrive.