B2C Lifecycle Marketing Lead
Proton
Posted 3 weeks ago
About this role
Your remit will span onboarding, activation, engagement, conversion, cross-sell, retention, reactivation, and customer lifetime value. You will define how CRM contributes to Proton's broader growth strategy and work closely with Product, Growth, Data, Engineering, Martech, and Marketing to turn behavioural signals into scalable, automated customer journeys. You will need to be equally comfortable defining a multi-year CRM strategy, challenging commercial assumptions with data, negotiating priorities with senior stakeholders, and getting into the detail of segmentation, experimentation, journey logic, and measurement. Proton builds privacy-first encrypted email, VPN, and data protection services used by millions of people worldwide.
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